// CTV PROGRAMMATIC ADVERTISING
Premium CTV Inventory.
Precision Targeting.
Connect your brand with highly engaged, lean-back CTV audiences through MadStream — built for scale, transparency, and performance.
How It Works
The MadStream Campaign Lifecycle
From brief to reporting — a fully managed programmatic journey.
Brief & Strategy
Audience definition, KPI alignment, targeting parameters, and budget allocation across platforms.
Inventory Curation
Brand-safe inventory selection, deal ID negotiation, and PMP setup across our publisher network.
Creative QA
Creative asset review, format compliance checks, VAST/VPAID tag validation, and transcoding.
Live Activation
Campaign goes live with real-time bid management, pacing control, and frequency capping.
Reporting & Insights
Transparent ROI reporting with reach, frequency, VCR, viewability, and audience attribution breakdowns.
Ad Formats
Every Format. Every Screen.
Pre-Roll (15s/30s)
Non-skippable or skippable pre-roll ads shown before content begins. Highest brand recall in the CTV format mix. Supports VAST 4.x.
Highest VCRMid-Roll
In-stream ads delivered at natural content breaks. Highly engaged viewers in a lean-back state, driving superior attention and completion metrics.
High attentionPause Ads
Static overlay ads that appear when viewers pause content. Minimal interruption with high visibility — premium CPMs with zero viewability issues.
Non-intrusiveStart your CTV campaign today
Talk to our advertising team about your brand objectives and we'll design a CTV campaign built for measurable results.