// DIRECT + PROGRAMMATIC CTV

Premium CTV Inventory.
Open to All Demand.

Direct brands, agencies, and demand partners — networks, SSPs, and DSPs — all welcome. Buy direct or through your DSP via VAST 4.2 or oRTB 2.6. Premium lean-back CTV inventory across the US, Canada, and EU.

For Buyers — Direct + Programmatic

Inventory & Integration Specs

What sophisticated buyers need before they integrate. Transparent, IAB-standard, and ready to plug in.

Geos

United States, Canada, and EU. Geo-targeting and geo-blocking honored at the bid-request level. No surprise traffic from out-of-scope regions.

US CA EU

Formats

:15, :30, and :60 in-stream video. Pre-roll and mid-roll placements across premium CTV inventory. Skippable and non-skippable supported.

:15 :30 :60 pre-roll mid-roll

Protocols

Both VAST 4.2 and oRTB 2.6 supported end-to-end. Integrate via tag, PMP deal ID, programmatic guaranteed, or open auction — whichever fits your buying path.

VAST 4.2 oRTB 2.6 PMP PG

Macros & Tags

Standard IAB tag formats accepted. Common macros supported including ${CACHEBUSTER}, ${REFERRER}, and ${REQUEST_ID} — plus the full IAB macro spec for tracking, frequency, and attribution pixels.

0% Average VCR
0% Viewability Rate
0 Monthly Impressions

How It Works

The MadStream Campaign Lifecycle

From brief to reporting — for direct buys, managed-service, and programmatic partners alike.

Phase 01

Brief & Strategy

Audience definition, KPI alignment, targeting parameters, and budget allocation across platforms — or PMP deal scoping for programmatic partners.

Phase 02

Inventory Curation

Brand-safe inventory selection, deal ID negotiation, and PMP setup across our publisher network — direct or via your DSP of choice.

Phase 03

Creative QA

Creative asset review, format compliance checks, VAST/VPAID tag validation, and transcoding.

Phase 04

Live Activation

Campaign goes live with real-time bid management, pacing control, and frequency capping.

Phase 05

Reporting & Insights

Transparent ROI reporting with reach, frequency, VCR, viewability, and audience attribution breakdowns.

Ad Formats

Every Format. Every Screen.

Pre-Roll (15s/30s)

Non-skippable or skippable pre-roll ads shown before content begins. Highest brand recall in the CTV format mix. Supports VAST 4.x.

Highest VCR

Mid-Roll

In-stream ads delivered at natural content breaks. Highly engaged viewers in a lean-back state, driving superior attention and completion metrics.

High attention

Pause Ads

Static overlay ads that appear when viewers pause content. Minimal interruption with high visibility — premium CPMs with zero viewability issues.

Non-intrusive

Plug into MadStream demand

Brands, agencies, networks, SSPs, and DSPs — talk to our team about a direct buy, managed campaign, or programmatic integration. We'll get you on a tag or in a bid stream fast.