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Privacy Policy

Effective Date: February 2, 2025
Last Updated: September 21, 2025

Welcome to MadStream SPzoo (“MadStream,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, and disclose your information when you use our website, mobile application, and CTV channels (collectively referred to as the “Application”). This Privacy Policy is an integral part of our Terms of Use, and both documents should be read together.

By using the Application, you consent to the collection and processing of your information as described in this Privacy Policy. We are committed to protecting your privacy and complying with all applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

  1. Introduction and Scope

This Privacy Policy outlines how our FireTV applications and CTV channels (“Apps”) collect, process, and manage user information. We are committed to providing a transparent, secure, and user-centric Connected TV (CTV) experience with minimal data collection.

Contact Information:
Madstream Sp. z o.o.
Chodakowska 55/57
Warsaw, Poland
Email: contact@madstream.net

  1. Data Collection Principles
  • Minimal Data Collection: We collect only essential data necessary for app functionality and advertising delivery
  • Transparency: All data collection is clearly communicated and purposeful
  • User Control: Users have options to manage their data preferences
  • No Personal Data: We do not collect any personally identifiable information from our users
  1. Information We Collect

What We Collect

In accordance with Google Play Store policies and industry standards for CTV applications, we collect limited, non-personal technical data for marketing and analytics purposes only:

Technical Device Information:

  • Device Model and Type
  • Operating System Version
  • Hardware Specifications
  • App Version
  • User Agent Information

Limited Advertising Parameters:

  • Anonymized Device Identifier (Android Advertising ID)
  • Broad Geographical Region (state/province level only)
  • Ad Interaction Metrics
  • Performance and diagnostic data to improve service quality

What We Do NOT Collect

We do not collect any personal information from our users, including:

  • Personally Identifiable Information (PII)
  • Names, contact information, or email addresses
  • Precise Location Data or GPS coordinates
  • Personal Preferences or user profiles
  • Viewing History or content consumption patterns
  • Financial Information or payment details
  • Photos, videos, or personal files
  • Health information or personal identifiers

All data collected is anonymous, non-identifying, and used solely for app functionality, analytics, and marketing optimization.

  1. Purpose of Data Collection

We collect and use the limited technical data for the following purposes:

  • App Functionality: Ensuring our CTV channels operate properly on your device
  • Targeted Ad Delivery: Providing relevant advertising content
  • Performance Optimization: Diagnosing and fixing technical issues
  • Technical Diagnostics: Understanding app performance and usage trends
  • Compliance with Platform Requirements: Meeting Google Play Store and other platform standards
  • Content Updates: Providing technical troubleshooting and trend analysis

We do not use any data to create detailed user profiles, track individual users across sessions, or engage in invasive behavioral targeting.

  1. Data Handling and Protection

Data Security Measures

We implement industry-standard security measures to protect any data we collect:

  • Encryption of Transmitted Data: All data is encrypted in transit using current cryptography methods (HTTPS)
  • Anonymization of Collected Parameters: Technical identifiers are anonymized and cannot be linked to individuals
  • Regular Security Audits: We conduct periodic security assessments to maintain data protection standards
  • Limited Data Retention Periods: Data is retained only as long as necessary for specified purposes

Third-Party Data Sharing

Since we do not collect personal information, we do not share personal data with third parties. However, we may share anonymized technical data with:

  • Vetted Advertising Partners: For delivering non-personalized advertisements within our content
  • Service Providers: Third-party companies that help us operate and improve our CTV channels
  • Analytics Partners: Companies that help us understand app performance and usage trends

Important: We maintain contractual limitations on data usage with all partners and do not sell personal information. Under the CCPA, we do not share, sell, disclose, or commercialize your information unless explicitly mentioned otherwise.

  1. User Rights and Controls

Your Rights

  • Right to Request Data Deletion: Since we don’t collect personal data, traditional deletion requests are not applicable
  • Option to Opt-Out of Personalized Advertising: Control advertising preferences through device settings
  • Transparency in Data Practices: This policy provides complete transparency about our data handling
  • Easy Access to Privacy Settings: Manage app permissions through your device settings

Advertising ID Control

You can control the use of your Android Advertising ID through your device settings:

  • Go to Settings > Privacy > Ads > “Delete advertising ID” or “Reset advertising ID”

App Permissions

Our CTV channels request only essential permissions necessary for core functionality. You can review and manage app permissions in your device settings.

To exercise these rights, please contact our Data Protection Officer at:

Madstream Sp. z o.o.
Chodakowska 55/57
Warsaw, Poland
Email: contact@madstream.net

  1. Use of Various Technologies

With your consent, we use various technologies, including cookies and similar tracking technologies, to collect information from your device and about your activities on the Application. This helps us improve and personalize your online experience. Please note that without your consent, we may not be able to provide you with our services.

Third-party applications may also store cookies on your device when embedding content from those applications. We have no control over these cookies, so please review the third party’s cookie policy.

  1. Data Security and Retention

We take appropriate security measures to protect your information from unauthorized access. However, no system can be completely secure. While we regularly inspect and upgrade the Application’s security, we are not liable for any damage caused by unauthorized access to our database or any negligence or act beyond our control.

Data Retention: We will retain information only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Most usage data is automatically deleted after 90 days.

  1. Children’s Privacy (Minors)

We do not knowingly collect information from anyone under the age of eighteen (18) or allow minors to use the Application or our services. If we become aware of collecting information from a minor without parental consent, we will promptly remove the information and block their access to the Application.

  1. Email Updates

You may have the option to receive email messages and newsletters about updates and improvements from us. You can opt out of receiving these communications by contacting us or clicking the unsubscribe link in the emails.

  1. International Data Transfers

Any technical data we collect may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers in compliance with applicable data protection laws.

  1. Google Play Data Safety Declaration

In compliance with Google Play Store requirements:

  • Data Collection: We collect only anonymous technical data for marketing and analytics purposes
  • Data Sharing: Technical data may be shared with service providers and analytics partners
  • Encryption: All data is encrypted in transit
  • User Control: Users can reset advertising IDs and manage app permissions
  • No Personal Data: We do not collect, store, or process personally identifiable information
  1. Compliance with Laws

This Privacy Policy is designed to comply with:

  • Google Play Store Developer Program Policies
  • Roku App Store Policies
  • Amazon & Fire TV App Store Policies
  • General Data Protection Regulation (GDPR)
  • California Consumer Privacy Act (CCPA)
  • Other applicable privacy laws and regulations
  1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will:

  • Update the “Last Updated” date at the top of this policy
  • Notify users through in-app notifications or other appropriate means
  • Post the updated policy on our website and app store listings

Continued use of our CTV channels after changes indicates acceptance of the updated Privacy Policy.

  1. Contact Information

We are committed to protecting your privacy and ensuring the security of your information. If you have any questions or concerns about our Privacy Policy or the way we handle your information, please contact us at:

Email: contact@madstream.net
Address: Chodakowska 55/57, Warsaw, Poland
Data Protection Officer: Available at the above contact information

We will respond to privacy inquiries within 30 days.